Public · Updated August 1, 2026

What We're Actually Trying to Rank For

Every page on this site, paired with the exact keyword it's built to rank for. We're publishing our own target list — the same honesty standard as the incident log and the unedited AI grades. Tap any keyword to search it on Google yourself and see where we actually land, right now, not on a day we picked.

Homepage 1Core Hub Pages 15Platform Benchmarks 17Industry Blueprints 16Client & Corporate Audits 15AI Assessments & Grades 6AEO / SEO Guides 7Standalone Strategic Pages 15

Homepage 1 pages

website audits and web design
The one page that has to compete broadly — hardest, highest-value target on the whole site.

Core Hub Pages 15 pages

About /about.html
about ZenMasterWorks
Branded — mainly matters for people who already found the brand elsewhere.
The 100/100/100/100 Standard /the-100-standard.html
perfect PageSpeed score
High-value, competitive keyword — this is the page most likely to compete against the Lazige-style guides researched earlier.
Resources /resources.html
ZenMasterWorks resources
Low competitive value by design — a directory page, not a target page.
All FAQs /all-faqs.html
ZenMasterWorks all FAQs
Branded, low individual search value — indexed mainly for AEO extraction, not direct ranking.

Platform Benchmarks 17 pages

WordPress Speed Optimization /wordpress-speed-optimization.html
WordPress speed optimization
Highest-competition platform page on the site — WordPress SEO/speed content is a saturated space.

Industry Blueprints 16 pages

Client & Corporate Audits 15 pages

Website Audit: Berliner Cohen LLP /audits/audit-berliner-cohen.html
Berliner Cohen website audit
Branded/company-name target.
Website Audit: Bristlecone /audits/audit-bristlecone.html
Bristlecone website audit
Branded/company-name target.
Website Audit: Costanzo Law Firm /audits/audit-costanzo-law.html
Costanzo Law Firm website audit
Branded/company-name target.
Website Audit: Cupertino Electric /audits/audit-cupertino-electric.html
Cupertino Electric website audit
Branded/company-name target.
Website Audit: Del Grande Dealer Group /audits/audit-dgdg.html
Website Audit: InStyle Beauty Salon /audits/audit-instyle-salon.html
InStyle Beauty Salon website audit
Branded/company-name target — real client relationship.
Website Audit: Meriwest Credit Union /audits/audit-meriwest.html
Website Audit: PayPal Holdings, Inc. /audits/audit-paypal.html
PayPal website audit
Highest-profile brand-name target on the site — worth checking most often.
Audit Case Study: Richard Burt Law /audits/audit-richard-burt-law.html
Audit Case Study: SAC Attorneys LLP /audits/audit-sac-attorneys.html
Website Audit: City of San José /audits/audit-sanjose-gov.html
City of San Jose website audit
Government target — different audience than corporate.
Website Audit: San José Spotlight /audits/audit-sanjose-spotlight.html
Website Audit: Satellite Healthcare /audits/audit-satellite-healthcare.html
Audit Case Study: Silicon Valley Law Group /audits/audit-silicon-valley-law-group.html
Website Audit: Western Exterminator /audits/audit-western-exterminator.html

AI Assessments & Grades 6 pages

AEO / SEO Guides 7 pages

The AEO Methodology, v1.0 /aeo-methodology.html
AEO methodology
Core competitive content page — this is the site's flagship AEO authority piece.
AEO vs SEO
High-intent comparison query — worth checking often.

Standalone Strategic Pages 15 pages

Founder Dossier /founder-dossier.html
ZenMasterWorks investor case
Branded/niche audience, not a public search target.
The Discovery Paradox /the-discovery-paradox.html
the discovery paradox AEO
A coined term — this page can realistically own its own phrase entirely.
The Twelve-Month Experiment /the-twelve-month-experiment.html
San Jose & Bay Area Web Design /san-jose-bay-area-web-design.html
San Jose web design
Core local-SEO page — highest local search-volume target on the site.
The Case for ZenMasterWorks /zenmasterworks-case-for.html
ZenMasterWorks case for
Branded feature-profile page.
AI Citation Checker – Free Tool /ai-citation-checker.html
AI citation checker free
Free-tool page — real acquisition-funnel target, worth checking often.