Website Audit: InStyle Beauty Salon & Barber
What stood out
The live site is a free Wix subdomain, not a real domain
The site lives at instyle-salon.wixsite.com/instyle rather than its own domain. Along with that comes a live Wix ad banner ("This website was built on Wix. Create yours today.") displayed at the top of the page for every visitor.
The services section still has unedited placeholder text
Under "Book Now," the actual live copy reads: "Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers..." — default Wix template text that was never replaced with real service descriptions.
Site hasn't been updated since 2017
The footer reads "© 2017 by InStyle Beauty Salon and Barber" — roughly nine years without a refresh, despite active, ongoing reviews and clients on Yelp as recently as this year.
All navigation links point to the same page
HOME, SERVICES, SPECIALS, and CONTACT are listed as separate nav items but all link to the same homepage URL — the same pattern seen on other neglected small-business sites.
No social presence beyond a single Yelp icon
For a beauty and hair salon — a visually-driven business — there's no Instagram or Facebook linked anywhere on the site, missing an easy, natural way to show off real work.
What's genuinely working
Real, warm testimonials already sitting on the page — clients naming the owner directly and describing years of loyalty ("I've been a client of Lynh's for years... followed her from Command Performance"). That's the kind of trust most businesses have to work hard to manufacture.
Transparent, listed pricing for every core service — haircuts, color, nails, waxing — which is rare for a small salon and genuinely useful to a first-time visitor deciding whether to walk in.
A real, decades-long presence in the neighborhood — reviews spanning many years, a loyal following, and a walk-in-friendly, no-pressure reputation worth building the redesign around rather than replacing.
We put together a redesign concept alongside this audit
A real domain, real service descriptions, and a page that actually shows what twenty-plus years of loyal clients already say about the place.
See the Redesign ConceptSalon and beauty businesses are exactly the kind of local service ZenMasterWorks builds for — see the Salon & Beauty industry blueprint or the full studio approach on the homepage.
The short version
- The live site was a free Wix subdomain, not a real owned domain.
- The services section still had unedited placeholder text, and the site hadn't been updated since 2017.
- All navigation links pointed to the same page — a redesign concept was built alongside this audit.
- The live site is a free Wix subdomain (instyle-salon.wixsite.com/instyle), not a paid domain, with a Wix ad banner showing for every visitor.
- The services section still shows unedited placeholder text under "Book Now" — the generic Wix prompt copy, never replaced with real service descriptions.
Cite this page
Title: Website Audit: InStyle Beauty Salon
Publisher: ZenMasterWorks
Last reviewed: August 4, 2026
URL: https://www.zenmasterworks.com/audits/audit-instyle-salon.html
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