A solo boutique practice with a genuinely strong reputation — AV Preeminent rated, four decades of experience, career that started at the SEC. The website undercuts that credibility in a way that's easy to fix and easy to miss.
AI-generated placeholder text shipped live inside the image alt tags
Three images on the homepage — including Richard Burt's own headshot — carry alt text that was never cleaned up after being generated. The literal instruction text is still in the live HTML:
alt="Here's an alt tag for the image: Headshot of a man in a suit."
alt="Here's an alt tag for the image: `AV Peer Review Rated, Richard G. Burt, 2010`"
alt="Here's an alt tag for the image in under 8 words: Avvo Rating: Richard Gary Burt, Top Attorney 10.0"
Anyone browsing with a screen reader hears "Here's an alt tag for the image, headshot of a man in a suit" instead of a real description — on the one image most likely to matter, the attorney's own photo. Search engines index this same broken text. It's a small technical miss with an outsized visibility problem for a firm whose whole pitch is precision and attentiveness.
"Outside General Counsel" links back to the homepage instead of a dedicated page
Every other practice area on the homepage — Business Entity Formation, Buy-Sell
Agreements, Selling a Business — has a "click here" that leads to its own page. The
Outside General Counsel paragraph's "Read more about these services here" instead
points straight back to richardburtlaw.com/, the page the visitor is
already on. A prospective client interested specifically in outside general counsel
work has nowhere further to go.
Findings verified against live page source on the audit date above. Site platform: GoDaddy Website Builder / WP Rocket.