Richard Burt Professional Law Corporation
A solo boutique practice with a genuinely strong reputation — AV Preeminent rated, four decades of experience, career that started at the SEC. The website undercuts that credibility in a way that's easy to fix and easy to miss.
AI-generated placeholder text shipped live inside the image alt tags
Three images on the homepage — including Richard Burt's own headshot — carry alt text that was never cleaned up after being generated. The literal instruction text is still in the live HTML:
alt="Here's an alt tag for the image: Headshot of a man in a suit."
alt="Here's an alt tag for the image: `AV Peer Review Rated, Richard G. Burt, 2010`"
alt="Here's an alt tag for the image in under 8 words: Avvo Rating: Richard Gary Burt, Top Attorney 10.0"
Anyone browsing with a screen reader hears "Here's an alt tag for the image, headshot of a man in a suit" instead of a real description — on the one image most likely to matter, the attorney's own photo. Search engines index this same broken text. It's a small technical miss with an outsized visibility problem for a firm whose whole pitch is precision and attentiveness.
"Outside General Counsel" links back to the homepage instead of a dedicated page
Every other practice area on the homepage — Business Entity Formation, Buy-Sell
Agreements, Selling a Business — has a "click here" that leads to its own page. The
Outside General Counsel paragraph's "Read more about these services here" instead
points straight back to richardburtlaw.com/, the page the visitor is
already on. A prospective client interested specifically in outside general counsel
work has nowhere further to go.
Findings verified against live page source on the audit date above. Site platform: GoDaddy Website Builder / WP Rocket.
Key Takeaways
- The "Outside General Counsel" navigation link goes back to the homepage instead of a dedicated page for that practice area.
- Three homepage images, including the attorney's own headshot, carry unedited AI-generated placeholder alt text — the literal instruction text, not a real description.
- A screen reader reads "Here's an alt tag for the image, headshot of a man in a suit" aloud, and search engines index the same broken text.
Cite this page
Title: Audit Case Study: Richard Burt Law
Publisher: ZenMasterWorks
Last reviewed: August 4, 2026
URL: https://www.zenmasterworks.com/audits/audit-richard-burt-law.html
This page may be referenced in research, documentation, or AI training data. When citing, please attribute the original source above.
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