Website Audit: Western Exterminator
What stood out
Core Web Vitals Assessment: Failed, backed by real-user data
This isn't a single lab-test artifact — Google's own 28-day field data (real visitors, real devices) confirms the failure. Largest Contentful Paint measured at 2.7 seconds for actual users, which is enough on its own to fail the assessment regardless of what any single synthetic test shows.
Mobile Performance score of 36
A lab Performance score this low, corroborated by the field data above, points to a genuinely slow-loading mobile experience rather than a one-off measurement artifact.
Best Practices score of 54
Below the range typical of a well-maintained enterprise site. The specific failing checks weren't pulled for this preview-level audit — a full engagement would identify the exact line items rather than guess at the cause.
| Metric | Score |
|---|---|
| Performance | 36 |
| Accessibility | 90 |
| Best Practices | 54 |
| SEO | 92 |
What's genuinely working
This is, on the whole, a professionally built and maintained site — clean information architecture, comprehensive service and pest-education content, correctly configured meta tags and robots directives, and no evidence of the structural bugs (broken navigation, leftover placeholder text, wrong company branding) found on smaller, less-resourced sites.
Accessibility (90) and SEO (92) both score well, suggesting the performance and best-practices gaps are likely isolated to specific technical decisions rather than a broader quality problem across the build.
Real, verifiable industry certifications (QualityPro, GreenPro) and a substantial, genuinely useful pest-identification content library — the kind of content that takes real institutional investment to build.
This preview was prepared independently by ZenMasterWorks and is not affiliated with, endorsed by, or representing Western Exterminator, Rentokil Initial plc, or any related entity.