Founder Dossier · Talent-Investor Application

Everything in this document can be checked. Nothing requires trust.

Ari Subana — founder and sole operator of ZenMasterWorks, a San Jose web engineering and audit studio, and of USA Benefits Navigator, a free public-benefit platform. This is a record of what one person built in 30 days — the oldest of the four domains was registered June 14, 2026 — with a public verification method attached to every major claim.

Prepared: July 8, 2026, updated July 14, 2026  ·  Location: San Jose, California  ·  Contact: via zenmasterworks.com

Prefer a warmer, less data-dense read first? See The Investor Case for ZenMasterWorks.

01 · The person

Who I am

I build for the web the way an auditor thinks: measure first, publish the measurement, and let anyone re-run it. I came to this work through lived experience — I have been homeless, and I have navigated America's government assistance programs from the inside. That experience produced USA Benefits Navigator, a free, fast, static reference to 21 federal and state assistance programs, which I deliberately keep at zero monetization: no ads, no donation asks, no analytics, no third-party requests of any kind. The people who need that information are exactly the people who should never be tracked or sold to while looking for help.

The commercial studio, ZenMasterWorks, runs on the same principle inverted: I do the work first, publish real findings with real scores, and clients pay only if satisfied — backed by a 90-day money-back guarantee. The studio's differentiator is radical transparency: real PageSpeed scores anyone can re-verify, published audits of real institutions, and a public incident log of my own mistakes, each one converted into a standing engineering rule so it can never recur.

I work alone, augmented by AI tooling, and operate at a pace and scope that would normally require a small agency. The rest of this document is the evidence.

02 · Independent timestamp

The domains, verifiable via WHOIS

Every property below is live and every registration date is on the public record. Run any WHOIS lookup (whois.com, ICANN Lookup, or any registrar's tool) against these domains and compare the Creation Date field to the volume of finished, measured work described in this dossier. The gap between those dates and today is the whole argument: the oldest domain (usabenefitsnavigator.com) was registered June 14, 2026 — 30 days before this update. The studio's own domain is 26 days old and reached a verified perfect mobile PageSpeed score across every page it operates within that time, and has kept adding new products and tools since. The client site medicareagent.us was registered June 20, 2026.

All four managed domains. Creation dates pulled from the public WHOIS record via whois.com, originally on July 8, 2026 and reconfirmed July 14, 2026 — re-verifiable by any reviewer in under a minute per domain.
DomainRoleWHOIS creation date
zenmasterworks.com Studio site — 81 HTML files: audits, blueprints, blog, AI tools directoryOwner-operated June 18, 2026
usabenefitsnavigator.com Free public-benefit platform — 21 assistance programs, zero monetizationFounder project June 14, 2026
medicareagent.us Client: bilingual English/Tagalog Medicare agent siteBuilt & managed June 20, 2026
andreasgonzalez.com Client: chef & catering business siteBuilt & managed June 21, 2026

These same records now also live on a dedicated public page: zenmasterworks.com/whois-verification.html.

03 · Output at a glance

What was shipped

Two additional audits (Applied Engineering, Valin Corporation) were completed but excluded from the published portfolio because they did not meet my quality bar — they are noindexed and removed from the sitemap. I count only what I stand behind. That decision is itself part of the record.

The most recent week (July 9–14) added a free public ADA/WCAG compliance checker, a scored landing-page ad-readiness audit product, the Security Services blueprint, a standalone WHOIS verification page, two new pay-upfront products — Ledger (on-demand landing-page scoring) and PerfectScoresWebsite ($99 flat-rate homepage optimization) — and a white-label partner program built on top of PerfectScoresWebsite. All three of the newest products sit outside the build-first, pay-if-satisfied guarantee that covers core studio client work.

04 · Monetization, already built and live

Streams of future income, developed and published

None of this is a roadmap slide. Every stream below is a live, working page today — not a plan to build one. The mix is deliberate: some streams are pay-only-if-satisfied (front-loading risk onto me), and some are pay-upfront (front-loading cash flow), so the business isn't dependent on a single collection mechanism.

Core client builds — pay-if-satisfied
$199 (resume-to-website) to $3,000+ (large corporate). Site is fully built and live before any payment is requested; backed by a 90-day money-back guarantee. This is the flagship model and the trust mechanism behind every other stream.
Eleven industry blueprints — pay-if-satisfied
From $299 per build. Plumbing, Electrical, Cleaning, Trucking, Model & Talent, Salon & Beauty, Landscaping, Pest Control, Law Firms, Churches & Ministries, and Security Services — each a pre-researched, ready-to-adapt template, not a build from zero.
Landing Page Ad-Readiness Audit — paid product
$149 (Snapshot) to $899 (Campaign Package, up to 5 pages). Scored a verified 100/100/100/100 on its own first live run — the audit product itself is held to the same standard it grades others on.
Manual WCAG 2.2 AA Accessibility Audit — paid product
Starting at $499. Hand-reviewed, not just automated-scanner output — the free ADA Compliance Checker feeds the top of this funnel.
Ledger — pay-upfront, self-serve
$49 / $199 / $499 tiers. Scores a landing page against the same verified methodology behind every 100/100/100/100 claim on this site and returns a prioritized fix list, without exposing the underlying scoring criteria.
PerfectScoresWebsite — pay-upfront, flat-rate
$99 for a homepage to a verified 100/100/100/100 mobile PageSpeed score, $50 per additional page. Runs on its own branded domain, perfectscoreswebsite.com, separate from the core ZenMasterWorks guarantee model.
PerfectScoresWebsite White-Label Partner Program — new, draft pricing
Partners bring their own domain and branding; I fulfill every optimization job behind the scenes, so their customer never sees ZenMasterWorks. Proposed structure, not yet finalized: $299 one-time setup, $49/homepage and $25/additional page wholesale, partner sets their own retail price (suggested $99/$50 to match the core product). Launched as a small founding cohort — fulfillment capacity is one person, so this is deliberately not pitched as infinitely scalable yet.
The 100 Website Standard — information product
$999.99. Fifteen chapters plus appendix: the complete methodology behind every verified 100/100/100/100 build on this site, backed by a one-year Perfect Score Guarantee.
Platform & enterprise partnerships — in pipeline, not yet closed
Direct, evidence-backed outreach sent to CEOs and platform leadership at Webflow, Duda, Google, Salesforce, Adobe, PayPal, NetApp, eBay, Supermicro, HPE, Broadcom, Cisco, LinkedIn, and Walgreens, plus a live follow-up thread with Meriwest Credit Union — each with a real, dated audit or benchmark attached, not a cold pitch with no evidence. Stated honestly: no signed contract or partnership has resulted from this channel yet. It's included here as a real, active pipeline, not a projection dressed up as revenue.

One deliberate exception: USA Benefits Navigator carries zero monetization by design — no ads, no tracking, no donation asks. It's not a revenue stream and isn't meant to become one; it's listed here only so the full picture, including what I've chosen not to monetize, is on the record.

Self-serve checkout on Ledger, PerfectScoresWebsite, and the White-Label Partner Program currently routes to a waitlist email rather than instant card payment. Stripe activates alongside formal business registration on August 14, 2026 — the one near-term milestone that converts these from manually-invoiced streams into fully self-serve ones.

05 · The verification ledger

Claim → how to check it yourself

All four domains score a perfect 100/100/100/100 on mobile PageSpeed (Performance, Accessibility, Best Practices, SEO).
VerifyOpen pagespeed.web.dev, enter each domain, select Mobile. Takes under a minute per domain. No screenshot to trust — the test re-runs live.
The domains are exactly as young as this dossier says: registered June 14, 18, 20, and 21, 2026.
VerifyWHOIS lookup on all four domains (whois.com or ICANN Lookup). The creation dates in Section 02 were pulled July 8, 2026 and will match your lookup.
The build history is real and dated by a third party.
VerifyThe Internet Archive's Wayback Machine (web.archive.org) holds independently timestamped snapshots of the sites as they evolved.
The mistakes are published, not hidden. Every bug I've shipped is logged with an incident number and the standing rule created to prevent it.
VerifyRead the incident log on zenmasterworks.com. 107 published entries to date (116 logged internally; 9 withheld per a standing rule covering unannounced client relationships and internal financial material) — contrast failures, render-blocking scripts, count errors — each with its fix elevated to policy.
Two new pay-upfront products (Ledger, PerfectScoresWebsite) launched this week are real and live, not vaporware.
Verifyledger.html and perfectscoreswebsite.com are both live. Self-serve checkout currently routes to a waitlist email rather than instant card payment; Stripe activates alongside formal business registration on August 14, 2026.
USA Benefits Navigator makes zero requests to third parties — no ads, no trackers, no analytics.
VerifyOpen usabenefitsnavigator.com with browser DevTools → Network tab. Count the third-party requests. There are none.
The audits name real institutions — law firms, a credit union, a newsroom, a city government — with specific documented findings.
VerifyEvery published case study is on zenmasterworks.com with an HTML report and a downloadable PDF. The findings are specific enough to be falsifiable.

06 · Velocity

Thirty days, in order

Approximate sequencing; exact dates are corroborated by Wayback Machine snapshots and file records.

  • June 14–21, 2026 All four domains registered.

    usabenefitsnavigator.com (June 14), zenmasterworks.com (June 18), medicareagent.us (June 20), andreasgonzalez.com (June 21). Public WHOIS record — day zero for everything below.

  • Late June 2026 Design system established; first client sites and audits shipped.

    Full token system (color, type, spacing), accessibility baseline, local-SEO checklist, and the incident-log format. Eight corporate and civic audit case studies built with HTML reports, blog posts, and outreach protocol. Homepage shipped with a live animated build-terminal hero. A Google "Deceptive pages" security flag was investigated, resolved, and hardened against with staged security headers.

  • Early July 2026 Eight industry blueprints; USA Benefits Navigator rebuilt; accessibility pass across every live domain.

    Plumbing, electrical, cleaning, trucking, model/talent, salon, landscaping, and pest-control blueprints — each with a companion blog post and Google Ads strategy guide. A working PHP+JSON flat-file CMS prototype. USA Benefits Navigator migrated from a React/Babel architecture to static HTML at a verified perfect score, content corrected to 21 accurate programs, monetization removed on principle. A full screen-reader pass across 20+ pages, every finding logged (incidents 11.28–11.42). Structured data formalized as a mandatory standard across all client builds. Sitemaps and robots.txt submitted to Google and Bing for all four domains.

  • July 3–5, 2026 The perfect-score push: all four domains verified at 100/100/100/100 mobile.

    Hero-video deferral pattern (zero bytes downloaded before load, reduced-motion users never download it), analytics moved to 1.5-second post-load injection across 91 files, scroll-progress refactor eliminating forced reflow. Documented in a blog post, ad materials, and a live homepage scoreboard.

  • July 5–6, 2026 Structural audit of all 81 studio HTML files; systematic bug-class elimination.

    Canonical mismatches fixed, content consolidated into declared hub structures, 301 redirect map generated, zero broken internal links. Recurring defect classes fixed at scale and converted to standing rules: a drifted color token across 34 files, a contrast failure, unpadded touch targets across 99 files, 84 instances of white-on-orange text, missing theme-color tags across 151 files. Three new law-firm audits published with case studies and outreach emails.

  • July 6–8, 2026 All eight blueprints retrofitted to zero gaps; incident log made public.

    Every industry blueprint verified at 100/100/100/100 mobile, closing out remaining contrast failures, a video encoding issue, and an .htaccess self-redirect loop — documented in a new blog post. A public incident log page went live on zenmasterworks.com with 77 dated entries, each tied to the standing rule it produced. Homepage founder stats made clickable, linking directly to the audits hub, incident log, and blueprints hub.

  • July 9–11, 2026 Free ADA compliance checker shipped; three more audits and a manual accessibility case study published; Law Firm and Church & Ministry blueprints added.

    A client-side WCAG/ADA scanner went live for public use. A full manual WCAG 2.2 AA audit of the studio's own homepage found and fixed three real issues, published as a case study. Two new industry blueprints brought the total to ten, each with a companion research post.

  • July 12–14, 2026 A landing-page ad-readiness audit product, a Security Services blueprint, a standalone WHOIS verification page, a six-platform performance benchmark hub, and two new pay-upfront products — Ledger and PerfectScoresWebsite.

    The eleventh industry blueprint (Security Services) shipped. The Landing Page Ad-Readiness Audit scored a verified 100/100/100/100 on its own first live run. WHOIS records for all four domains were published as their own standalone, independently checkable page. The 100/100/100/100 methodology was benchmarked live against WordPress, Squarespace, Shopify, GoDaddy Website Builder, Webflow, and Duda. Ledger and PerfectScoresWebsite launched as the studio's first pay-upfront offerings, distinct from the build-first, pay-if-satisfied guarantee that covers core client work.

07 · Range

Capabilities, demonstrated not claimed

Performance engineering. Four consecutive perfect mobile PageSpeed scores across different site types — an 81-page studio site, a data-heavy public resource, and two small-business sites — is not a template trick. It required render-path analysis, deferred asset strategies, and layout-thrash elimination, all re-verifiable live.

Accessibility. A domain-wide screen-reader audit with every finding logged and fixed; WCAG contrast enforcement baked into the design tokens; a standing rule against incomplete ARIA semantics.

Technical SEO and structured data. Schema markup formalized as a mandatory standard across every client build. Full sitemap and canonical hygiene across all properties.

Systems thinking. Every bug becomes a rule; every rule lives in a canonical design-system document; every retrofit is applied across all properties, not just where the bug appeared. This is how one person maintains agency-scale consistency.

Writing and communication. Every audit ships with a plain-language blog post and a role-targeted outreach email governed by a documented protocol: name the actual finding, never oversell beyond what the report supports.

Bilingual delivery. English/Tagalog parity maintained as a hard rule on the Medicare client site — both language siblings updated together, always.

Business design. A build-first, pay-only-if-satisfied model with a 90-day money-back guarantee — I carry the risk so clients don't have to, which is only rational if the work is consistently excellent.

08 · Character

Operating principles, in writing and enforced

  • Honest counts.Every displayed number on every property is verified before publication. Two finished audits were pulled from the portfolio for missing the quality bar — subtraction in service of truth.
  • Public failure log.Mistakes are numbered, published, and converted into standing rules. The incident log is a feature of the studio, not a liability.
  • The mission stays clean.USA Benefits Navigator earns nothing and never will — no ads, no tracking, no asks. Public information for people in crisis should be free in every sense.
  • Archive before replacing.No master file is overwritten without a preserved archive. History is evidence.
  • Risk sits with me.Clients pay only after the work proves itself. The guarantee is the business model.

09 · The ask

What backing this person buys

The constraint is not capability, output, or standards — all three are on the public record above. The constraint is runway. ZenMasterWorks is pre-revenue by design: the build-first model front-loads all cost onto the founder. Backing buys the time to convert twelve published, institution-specific audits into paying engagements, to keep USA Benefits Navigator free and current, and to keep compounding a body of work whose defining property is that every claim it makes invites its own verification.

I don't ask anyone to believe this document. I ask them to spend fifteen minutes checking it.

Note on the WHOIS dates: the registration dates in Section 02 were originally pulled from the public WHOIS record via whois.com on July 8, 2026 and reconfirmed unchanged on July 14, 2026 — registration dates don't move, so the same lookup should match on any later re-check too. This dossier follows the studio's own honest-counts rule — no figure appears in it that hasn't been pulled from the source of record, and reviewers are encouraged to re-run the lookups themselves.

Continue reading: Strengths & Weaknesses → — an honest self-assessment, including where the real risk sits, not just the wins.