Audit Case Study · Live Data
We ran Improv.com through PageSpeed Insights. Here's what came back.
Improv (Levity Entertainment Group) runs 15+ comedy clubs nationwide with a constant stream of ticketed shows — exactly the kind of high-traffic, revenue-driving site where performance is money. This is a live, independently re-testable audit, not a sales pitch dressed up as one.
→ Re-run this audit yourself on PageSpeed Insights- ▲Largest Contentful Paint measured at 12.0s in the lab test, the single biggest drag on the Performance score.Lighthouse 13.4.0, Moto G Power emulation, Slow 4G — Jul 25, 2026
- ▲Render-blocking requests costing an estimated 750ms before the page can start painting.
- ▲275 KiB of unused JavaScript shipped on every load, plus 34 KiB of legacy JS polyfills modern browsers don't need.
- ▲569 KiB of assets set with inefficient cache lifetimes, forcing repeat visitors to re-download what should already be cached.
- ▲247 KiB recoverable from image delivery — formats and sizing aren't optimized for mobile.
- ▲Best Practices held at 77 by a third-party cookie and DevTools console issues.
The Rebuild
What a 100/100/100/100 comedy club homepage could look like
Same job — locations, tonight's shows, tickets — built to the ZMW standard from scratch, as its own separate, independently verifiable page.
Why the gap between 57 and 100 matters
Deferred, on-demand hero media
No autoplay video fighting for bandwidth on first load — media loads only after the page is already usable.
Trimmed JavaScript
Every script justifies its weight or gets cut. No unused framework code shipped "just in case."
Cache set correctly once
Static assets get long cache lifetimes, so a repeat visitor's phone doesn't re-fetch what it already has.
Images sized for the screen they land on
Modern formats, correctly sized — not a desktop photo shrunk down by CSS.
We build it first. You only pay if it's better.
That's the standard offer — a working rebuild, PageSpeed proof included, before any money changes hands. 90-day money-back guarantee either way.
Start a buildSelf-serve checkout opens Aug 14, 2026 — for now, builds are arranged directly.