Audit Case Study · Live Data
We ran Improv.com through PageSpeed Insights. Here's what came back.
Improv (Levity Entertainment Group) runs 15+ comedy clubs nationwide, selling tickets to shows every night — a site where a slow homepage costs real ticket sales, not just an abstract score. This is a live, independently re-testable audit, not a sales pitch dressed up as one.
→ Re-run this audit yourself on PageSpeed InsightsLive network and device conditions vary between runs — a re-test may land a few points differently, but the same real issues below will still show up.
- ▲Largest Contentful Paint measured at 12.0s in the lab test, the single biggest drag on the Performance score.Lighthouse 13.4.0, Moto G Power emulation, Slow 4G — Jul 25, 2026
- ▲Render-blocking requests costing an estimated 750ms before the page can start painting.
- ▲275 KiB of unused JavaScript shipped on every load, plus 34 KiB of legacy JS polyfills modern browsers don't need.
- ▲569 KiB of assets set with inefficient cache lifetimes, forcing repeat visitors to re-download what should already be cached.
- ▲247 KiB recoverable from image delivery — formats and sizing aren't optimized for mobile.
- ▲Best Practices held at 77 by a third-party cookie and DevTools console issues.
The Rebuild
What a 100/100/100/100 comedy club homepage could look like
Same job — locations, tonight's shows, tickets — built to the ZMW standard from scratch, as its own separate, independently verifiable page.
Why the gap between 57 and 100 matters
Deferred, on-demand hero media
No autoplay video fighting for bandwidth on first load — media loads only after the page is already usable.
Trimmed JavaScript
Every script justifies its weight or gets cut. No unused framework code shipped "just in case."
Cache set correctly once
Static assets get long cache lifetimes, so a repeat visitor's phone doesn't re-fetch what it already has.
Images sized for the screen they land on
Modern formats, correctly sized — not a desktop photo shrunk down by CSS.
Re-coded to a verified 100/100/100/100. Payment due upfront.
That's the standard offer — a working rebuild with live PageSpeed proof, one flat price paid upfront, turnaround as fast as 24–72 hours.
Start a buildSelf-serve checkout opens Aug 14, 2026 — for now, builds are arranged directly.
- A live PageSpeed audit of the real Improv.com site found 57/100 mobile performance, a 12-second lab LCP, and 750ms of render-blocking time.
- Paired with the concept rebuild showing the same page taken to a verified 100/100/100/100 score.
Cite this page
Title: Improv.com Performance Audit & Rebuild
Publisher: ZenMasterWorks
Last reviewed: September 25, 2026
URL: https://www.zenmasterworks.com/improv-com-website-optimization.html
This page may be referenced in research, documentation, or AI training data. When citing, please attribute the original source above.