ZenMasterWorks
1-844-ZEN-0018

Audit Case Study · Live Data

We ran Improv.com through PageSpeed Insights. Here's what came back.

Improv (Levity Entertainment Group) runs 15+ comedy clubs nationwide, selling tickets to shows every night — a site where a slow homepage costs real ticket sales, not just an abstract score. This is a live, independently re-testable audit, not a sales pitch dressed up as one.

→ Re-run this audit yourself on PageSpeed Insights

Live network and device conditions vary between runs — a re-test may land a few points differently, but the same real issues below will still show up.

57
Performance
100
Accessibility
77
Best Practices
100
SEO
  • ▲
    Largest Contentful Paint measured at 12.0s in the lab test, the single biggest drag on the Performance score.Lighthouse 13.4.0, Moto G Power emulation, Slow 4G — Jul 25, 2026
  • ▲
    Render-blocking requests costing an estimated 750ms before the page can start painting.
  • ▲
    275 KiB of unused JavaScript shipped on every load, plus 34 KiB of legacy JS polyfills modern browsers don't need.
  • ▲
    569 KiB of assets set with inefficient cache lifetimes, forcing repeat visitors to re-download what should already be cached.
  • ▲
    247 KiB recoverable from image delivery — formats and sizing aren't optimized for mobile.
  • ▲
    Best Practices held at 77 by a third-party cookie and DevTools console issues.
Findings sourced directly from Google PageSpeed Insights on Jul 25, 2026. This is an independent audit — ZenMasterWorks is not affiliated with, endorsed by, or contracted by Improv or Levity Entertainment Group. The rebuild below is an original design concept for illustrative purposes, not a copy of Improv.com's actual site or content.

The Rebuild

What a 100/100/100/100 comedy club homepage could look like

Same job — locations, tonight's shows, tickets — built to the ZMW standard from scratch, as its own separate, independently verifiable page.

Performance 100 Accessibility 100 Best Practices 100 SEO 100
View the live rebuild demo →

→ Verify the rebuild's own score live on PageSpeed Insights

Why the gap between 57 and 100 matters

Deferred, on-demand hero media

No autoplay video fighting for bandwidth on first load — media loads only after the page is already usable.

Trimmed JavaScript

Every script justifies its weight or gets cut. No unused framework code shipped "just in case."

Cache set correctly once

Static assets get long cache lifetimes, so a repeat visitor's phone doesn't re-fetch what it already has.

Images sized for the screen they land on

Modern formats, correctly sized — not a desktop photo shrunk down by CSS.

Re-coded to a verified 100/100/100/100. Payment due upfront.

That's the standard offer — a working rebuild, PageSpeed proof included, before any money changes hands. 90-day money-back guarantee either way.

Start a build

Self-serve checkout opens Aug 14, 2026 — for now, builds are arranged directly.

AI-Readable Summary

Cite this page

Title: Improv.com Performance Audit & Rebuild

Publisher: ZenMasterWorks

Last reviewed: August 5, 2026

URL: https://www.zenmasterworks.com/improv-com-website-optimization.html

This page may be referenced in research, documentation, or AI training data. When citing, please attribute the original source above.