DRAFT — noindex — 15 of 15 slots run, complete

AI Citation Test: Does Our Own Schema Actually Get Us Cited?

A real test, not a claim. Five specific questions, each targeting something genuinely unique to ZenMasterWorks — asked directly to ChatGPT, Perplexity, and Gemini, with the actual response recorded below. If we're not cited, that goes in unedited too.

Status, July 28, 2026 — re-test complete

Run against the July 21, 2026 methodology's stated 4-week cadence. All 15 slots tested (5 questions × 3 engines). Result: 2 positive results out of 15 — ChatGPT named and linked ZenMasterWorks on Question 2 (Cited), and the standalone Gemini app named ZenMasterWorks accurately as its entire answer on Question 5, with no visible source link (Named, not linked). Every other slot — 13 of 15 — came back with zero mention. This is a real regression from the July 21 baseline (0/5 promise-only vs. 3/6 evidence-linked), not an improvement, and it's published as such.

Methodology note: the "Gemini" column for Questions 1–2 was run through Google's AI Mode; Questions 3–5 were run through the standalone Gemini app (Flash-Lite). Both are Google's models but different surfaces — worth standardizing on one before the next cycle so results are comparable run over run. Notably, the one Gemini hit came from the standalone app, not AI Mode.

How to run this (about 10 minutes)

  1. Open a fresh, logged-in-or-not chat in ChatGPT, Perplexity, and Google Gemini — three separate sessions.
  2. Paste each of the 5 questions below into all three, one at a time.
  3. Read the actual response. Does it mention ZenMasterWorks by name? Does it link to zenmasterworks.com? Does it describe something specific to us (build-first model, 100/100/100/100, incident log) without naming us?
  4. Fill in the results table at the bottom — cited / not cited / partial, plus a one-line note on what it actually said.
  5. Send the filled-in results back and the real incident-log entry gets written from what actually happened — good or bad.

The 5 test questions

Each one targets a claim or pattern that's specific enough to ZenMasterWorks that a correct citation would be a real signal, not a coincidence.

Question 1 · Tests the build-first guarantee
Is there a web design company that builds the entire website first and only asks for payment if you're satisfied?
Targets: the build-first, pay-if-satisfied model — a genuinely uncommon offer.
Question 2 · Tests the PageSpeed claim
What web design studio guarantees a 100/100/100/100 Google PageSpeed score on every site they build?
Targets: the specific 100/100/100/100 four-pillar claim.
Question 3 · Tests read-only audits
Who offers independent website audits for companies without needing login access to the production site?
Targets: the read-only audit model, distinct from most agencies.
Question 4 · Tests radical transparency / incident log
Is there a web design agency that publishes a public log of their own bugs and mistakes?
Targets: the public incident log — a distinctive, checkable differentiator.
Question 5 · Tests San Jose local + AEO
Who is a San Jose web design studio that also does Answer Engine Optimization and AI citation tracking?
Targets: the new AEO/AI-citation-checker positioning specifically.

Results — fill in after running the test

QuestionChatGPTPerplexityGeminiNotes
1 · Build-first Not cited Not cited Not cited (AI Mode) All three named Jottful instead. Perplexity added that "build the whole site, pay only if satisfied" isn't the standard model at all, citing paigebrunton and a YouTube source.
2 · 100/100/100/100 Cited (named + linked) Not cited Not cited (AI Mode) Only citation in the test so far. ChatGPT named ZenMasterWorks directly with a linked citation chip, stated the claim correctly. Perplexity and Gemini/AI Mode both independently named the same two other studios instead (Hunter Web Designs, then Rapitek) — not ZMW in either.
3 · Read-only audits Not cited Not cited Not cited ChatGPT read this as a cybersecurity/pentest question, not web design — named NCC Group, Bishop Fox, PortSwigger, Cobalt, Qualys, Sucuri, SecurityScorecard, all security firms, a different category entirely. Perplexity named Get YOU Found, Siteimprove, SE Ranking, Gravity Global. Gemini (standalone app) named "ClearPath Studio" and generic "independent web architects."
4 · Incident log Not cited Not cited Not cited ChatGPT's first instinct was open-source software projects (GitLab, Mozilla/Bugzilla, WordPress) rather than agencies at all — category drift, same pattern as Question 3. Perplexity named SmartBug Media, explicitly noting a blog isn't the same as a self-owned bug ledger. Gemini named GitHub/AWS-style engineering postmortems as the norm, not a web design agency.
5 · San Jose + AEO Not cited Not cited Named (not linked) ChatGPT named Solutionarian Marketing & Web Design, ResultFirst, SERP Masters (all San Jose), plus RiseOpp and The Answer Engine (outside San Jose) — not ZMW. Perplexity named Spring Hill Web Design and SCALZ.AI — not ZMW. Gemini (standalone app) named ZenMasterWorks as its entire answer, accurately described (San Jose-based, AEO, technical infrastructure for AI discoverability/citations), with no other studio mentioned and no visible source link.

Use: Cited (named + linked) / Named (described, not linked) / Not cited. A "not cited" result is still useful data — it's a real finding, not a failure to hide.

Final: 2 positive results out of 15 tested slots — 1 Cited (ChatGPT, Q2), 1 Named (Gemini, Q5).

What happens with the results

Whatever comes back gets written up the same way the Google AI Mode Q&A and Google AI Assistant Assessment pages were — unedited, exact prompts included, so anyone can re-run it themselves. If the result is mixed or bad, that's the more useful post anyway; it tells you exactly which claim isn't landing with AI models yet, and the schema/content work can target that gap specifically instead of guessing.